Deltamax

Brand Identity
New brand identity for Deltamax. Concept and design of the main logo and the 4 logos of the products suite, along with the Corporate Identity. The project also required the design of a new brochure and the Vitrum Fair stand.
Established in 1989, Deltamax Automazione boasts over twenty years of expertise in the industrial automation and artificial vision fields. It designs and manufactures systems for the management and control of industrial production processes, particularly, glass production. The new logo was designed keeping in mind the optical reflection phenomenon on the glass, and the symbology used to represent it. The final result design represents both a "sparkle" on the glass, and maintains a connection with Deltamax's legacy logo, the "X".